Soybean
South Sales Contact
Lia Guthrie
Publisher
Collierville, TN
Office (901) 853-5067
Fax (901) 853-2197
lguthrie@onegrower.com
Debbie Guthrie
Sales Manager
Tifton, GA
Office: 877-386-8591
Fax: 229-386-9772
dguthrie@onegrower.com
2007
Editorial Calendar
FEBRUARY 2007
Variety Selection
Equipment Roundup
Pre-Season Planning
BONUS DISTRIBUTION:
Mid-South Farm & Gin Show
Deadline for space: 12/28/06
Deadline for materials: 1/4/07
MARCH 2007
Weed Control
Early Planting Strategies
Economics Of Biodiesel
Deadline for space: 1/29/07
Deadline for materials: 2/5/07
APRIL 2007
Disease Control
Irrigation Strategies
Soybean Rust Update
Deadline for space: 3/1/07
Deadline for materials: 3/8/07
JUNE 2007
Insect Control
Late Season Weed Control
Marketing Strategies
Soybean Rust Update
Deadline for space: 4/27/07
Deadline for materials: 5/4/07
MECHANICAL SPECIFICATIONS
Process: Saddle stitched standard size magazine, printed web offset on
coated enamel paper stock. Color ads are produced CMYK (4/Color) unless
a matched PMS color is specified.
Trimmed page size: 7 7/8" x 10 3/4" Width of type
page: 7" (42 picas)
Depth of type page: 10" (60 picas)
Bleed page size: 8 1/8" x 11" Bleed spread size:
16 " x 11"
Bleed requirements: full pages and spreads only, keep live matter
at least 1/2" (3 picas) inside of bleed dimensions for trimming safety.
Furnished ad materials held for only 12 months, unless otherwise specified.
Materials accepted: Digital files furnished on CD, Zip or other media
(NO E-Mail ads accepted due to large file sizes). Submit ads in a PDF-X1a
format created with Adobe Acrobat/Distiller version 6.0 or Native application
file such as Quark, Illustrator, etc. in either Mac or PC formats. Include
all high resolution CMYK images or Grayscale @ 300 dpi resolution. No
RGB or JPEG images permitted. Embed all fonts. DO NOT subset or allow
substitution of fonts when converting PDF file. No TrueType or fonts other
than genuine Adobe type fonts. Right-reading, Portrait Mode, 100% Size,
No Rotations. No crop marks, color bars, register marks, etc. inside the
live area of any file. NOTE: Advertisers must provide a press quality
color digital proof made from the provided file, produced on a SWOP Certified
digital proofing system to insure accurate reproduction of the ad.
Digital conversion services from provided negative film and proof can
be provided at cost.
Inserts: Contact Rice Farming at (800) 888-9784 for specifications
for furnished advertising
inserts. Preferred paper weight for inserts is 80# text. Please contact
Rice Farming for shipping instructions for preprinted inserts.
CONTRACTS
Insertion orders and ad materials should be sent to: Rice Farming
Production Manager, 5118 Park Ave., Suite 111, Memphis, TN 38117.
Advertising agencies receive
15% commission on gross billing for space, color and position. Advertiser
is responsible and liable for payment of advertising placed by their agency.
Advertisers will be short-rated
if frequency commitment is not met within a 12-month period from first
insertion.
GENERAL POLICIES
Publisher reserves the right to reject any advertisement which is not
within the publication’s standards. Advertising which resembles
editorial content will be labeled “advertisement”.
Advertiser and agency assume
liability for all content of printed advertisements, and assume responsibility
for any claims made against the publisher arising from those advertisements.
Advertiser and agency agree to fully defend, indemnify and hold harmless
the publisher in the event of legal action arising from such advertisements.
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