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Marketing Strategies
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California Tells Dynamic Story
Variety/Hybrid 2011 Roster
From the Editor
Rice Producers Forum
USA Rice Federation
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John Deere offers powerful 8R Series tractors

Building on the foundation of the 8R Series Tractors introduced last year, John Deere has developed and integrated the “smart-tractor” concept into its latest row-crop tractors in the 235 to 360 engine horsepower range for 2011.

The new 8R/8RT Series Tractors feature six models with wheels and three models with tracks, each offering 10 to 15 engine horsepower increases over the 2010 models. The tractors come with JDLink Ultimate Service and Service ADVISOR Remote, complimentary for one year, which allows the tractor to send location, operation and performance data via the Web and cell phone.

“The telematics and remote monitoring features make the new 8R Series Tractors the most intelligent and advanced tractors available and help producers gain even more efficiency and productivity while avoiding downtime and improving the management of the fleet,” says Chad Hogan, John Deere division marketing manager. “If a service issue develops in the field, technicians at the dealership can remotely identify the problem, determine the tractor’s location and proactively address the problem.”

The new 8R Series Tractors offer the new ActiveCommand Steering (ACS) option, which utilizes breakthroughs in steering technology to deliver the ultimate in comfort and control, especially at transport speeds. In the cab, a new GreenStar 3 CommandCenter display can be loaded with AutoTrac and Swath Control Pro applications to eliminate the need for additional displays, reducing cab clutter. The optional touchscreen version integrates video for better visibility of implements.

“What makes the new 8R and 8RT Series the most intelligent tractors available is not just the technology itself, but how that technology is integrated into simple-to-use controls in the cab that allow all skill levels of operators to increase productivity,” Hogan says.

All 8R and 8RT models are powered by new PowerTech PSX 9.0L engines that meet new Interim Tier 4 emissions regulations. These in-line, dual turbo-charged, six-cylinder engines utilize exhaust gas recirculation (EGR) technology and an exhaust filter that automatically cleans itself during normal machine operation without the need for diesel exhaust fluid. All engines feature full-authority electronic controls, high-pressure fuel systems and air-to-air after-cooling systems for hassle-free performance.


Arkansas grower wins sweepstakes

Syngenta Seedcare has announced that Ryan McGruder, a rice producer from Wynne, Ark., is the grand prize winner of the CruiserMaxx Rice sweepstakes. McGruder will receive a commissioned painting of his farm by renowned artist Bucky Bowles.

“When I found out that I had won, I was in shock,” McGruder says. “I’ve never been lucky at any kind of contest. I was especially honored to be chosen as the winner of a sweepstakes that introduced a new seed treatment product combination and allowed growers to see Syngenta as not only focused on cotton, corn and soybeans but also involved in the rice industry, enabling growers to control the seedling pests that have affected their areas for years.”

Seventy-five second place winners will receive a signed and numbered print of the McGruder Farm painting and were registered to win one of 50 Rich-N-Tone Steel Shot Barrel duck calls, the same brand used by world champion duck caller Mike Anderson. All participants also could download a free ringtone of Mike Anderson using his Rich-N-Tone duck call as a free screensaver.


Food and legacy of Southern duck hunting clubs featured in cookbook

This cookbook anthology – Wild Abundance – is a salute to the best of the sporting South and celebrates the unique culture of the duck hunting camps of the Mississippi Flyway. Blending never-before-seen photography, stories and recipes, Wild Abundance pays tribute to the cooks and camaraderie that make Southern waterfowl retreats culturally distinct.

Through the voices and recipes of some of the South’s most renowned chefs, the book captures the heart and soul of nine private hunting clubs on the Mississippi Flyway and celebrates the smells and tastes, traditions and memories that make each unique.

Celebrity chefs share the kitchen and the spotlight with traditional camp cooks who offer their recipes and wisdom. Wild Abundance pays homage to the efforts of these often-untrained cooks, who create storied traditions and nurture the vitality of each duck hunting camp.

Each of the nine celebrity chefs pen the chapter on their host hunting club. They speak of being “brought back home,” reminded of the comforts of grandmothers’ houses, uncles, hunting trips of their youth and the warmth of friendships past. The reader is struck by the passion and enthusiasm in their stories.

Wild Abundance is available for $45 at independent bookstores or at www.wildabundancecookbook.com.


‘Bowl Us Over’ contest winners

Amie Valpone of New York City has been named the grand prize winner of USA Rice Federation’s “Bowl Us Over” contest. Valpone won a $500 gift card to the grocery store of her choice with an Orange Balsamic Herbed Rice Bowl.

Mary Shivers of Ada, Okla., earned a $250 gift card with a Chicken & Spinach Lemon Poppy Seed Rice Bowl. A $150 gift card for third place was awarded to Veronica Callaghan of Glastonbury, Conn., for her Teriyaki Citrus Ginger Chicken Rice Bowl. The Bowl Us Over contest challenged consumers to create delicious, budget-friendly U.S.-grown rice dishes and was held in conjunction with the 20th anniversary of National Rice Month in September. The entries were judged on taste, creativity and originality.

More recipes from the winners are available at usarice.com.bowlusover.

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