The company is lowering the price on two of its most widely planted varieties. It says the decision has less to do with those varieties and more to do with the economics growers are facing right now.
Growers didn’t cut rice acres this year because they wanted to. They cut because the price didn’t support planting more. Horizon Ag is responding by lowering the price on two of its most widely planted Clearfield® varieties, CLL16 and CLL19, for 2027.
“CLL16 and CLL19 are two of the most trusted varieties we have. Growers already know what they do in the field,” said Dr. Tim Walker, CEO of Horizon Ag. “Making them more affordable for 2027 is one decision we can make with confidence in a year that doesn’t offer growers a lot of certainty.”
Growers pulled back on acreage this year, and the price still hasn’t recovered enough to clear what most operations need to break even. Export demand remains weak, and competition from South American producers continues to pressure the price U.S. rice can command.
“We don’t control commodity prices or what’s happening in export markets,” Walker said. “What we control is what it costs to plant our seed, and this year that’s exactly where we decided to make a difference.”
CLL16 and CLL19 are both established performers across Horizon Ag’s core growing regions.
For growers building 2027 budgets now, two varieties already in wide use across the Mid-South and Gulf Coast just got cheaper to plant. It won’t move the price growers get for their crop, and Horizon Ag isn’t claiming it will.
“This isn’t going to solve what’s happening in the rice market,” Walker said. “It’s going to make one decision easier for growers heading into 2027, and next year matters more than it has in a long time.”
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