consumers

In 2019, USA Rice partnered with The Hartman Group to conduct multi-year research on rice consumption and consumer attitudes. We’ve just published the second report in our series looking at consumer trends in 2020 and 2021, and the data...

Numbers don’t lie. For the 2018-19 rice marketing year, imports are expected to comprise more than 24 percent of domestic rice use — a record, according to figures from U.S. Department of Agriculture ag economist Nathan Childs. Of that,...

Arkansas Gov. Asa Hutchison has signed a joint resolution from the state House and Senate supporting a standard of identity be developed for rice and its wild rice relatives. Specifically, the resolution says that rice should be defined as whole...

Growers get behind the camera to shoot videos and help educate the public about rice. By Vicky Boyd Editor When third-generation rice producer Matthew Sligar went to the University of California, Santa Cruz, to study modern American literature, he had no...