California grower launches ‘Rice Radio’ monthly podcast

rice radio logoColusa County, California, rice producer Kurt Richter has launched “Rice Radio,” a monthly podcast designed to fill a void in existing media.

“The core topics will be California rice and the Sacramento Valley and fringe topics,” he says. Fringe subjects could involve the weather, for example.

Richter, who spent more than 10 years in broadcast news before returning to the family farm, envisions his podcast as another way for the rice industry to tell its story.

Although listeners initially may balk when they see a 20-some minute podcast, Richter says it is no different than listening to a news program on the radio or a download on a smart phone.

The Rice Radio podcast could be something that growers listen to while they’re harvesting a crop or plowing a field.

Listen to the first episode on Soundcloud.