Tag Archives: Marketing

Bang the Trade Drum Loudly

USA Rice seeks fair and equitable trade for our industry Now that the Farm Bill is behind us, the U.S. rice industry adds renewed focus to a key priority – trade. Producer, miller and export leaders will meet in Washington at the end of this month for the annual USA Rice Government Affairs Conference (GAC), which will cap a month ... Read More »

Invest in Money Making Inputs

Joey York – Crop Production Services Inc., Des Arc, AR I have been on and around a farm for most of my life. After graduating from Arkansas State University, I came back to the family farm at Little Dixie for a while, then went to work for a local retailer. During that time, I had the opportunity to train alongside ... Read More »

‘Well, we’re still here…’

By Carroll Smith Editor Buzzwords, which can be a word or a phrase, catch on from time to time in society, business groups, industries, the media, politics, etc. A popular buzzword in agriculture these days is sustainability. In rice, as well as in other commodities, it’s dominating conversations among consumers, end users, merchants, millers, researchers and university personnel, farmers, organizations ... Read More »

Identity Preservation: The key is selling the customer what he wants to buy.

By Dwight Roberts President and Chief Executive Officer, USRPA The U.S. rice industry spent years, decades, building a reputation for high-quality shipments to both domestic and export buyers. The superior quality of our rice resulted in prices to growers being higher than in competitor origins. Our rice was the best, and buyers paid a premium for it. That reputation suffered ... Read More »

Hybrid Rice Update

By Brian Otis, Ph. D. RiceTec Hybrid rice is changing the way rice is grown in America for the better. Hybrids gained an initial foothold in the U.S. market in 2003 and have achieved an average market growth of almost 40 percent per year over the past 10 years. Hybrid rice was quickly embraced by growers for its significant gain ... Read More »

Market Update

By Kurt Guidry LSU AgCenter After not having a supply and demand report from the USDA in October due to the government shutdown, the November World Agricultural Supply and Demand Estimates report was highly anticipated by many of the commodity markets. For rice, the biggest changes made to the supply and demand situation were an increase in expected 2013 production ... Read More »

Ag economist analyzes rice and soybean markets

By Dr. Kurt Guidry LSU AgCenter From a fundamental supply and demand situation, the rice market continues to show signs of improvement. In its March supply and demand report, the USDA once again lowered ending stocks for the 2012/13 marketing year based on stronger export demand expectations for the remainder of the marketing year. Looking at the demand side of ... Read More »

USRPA update

Producer organization continues to focus on viable export markets. By Dwight Roberts President and Chief Executive Officer, USRPA The old saying, “There are no two years alike,” rarely fails to be true, and 2013 is certainly shaping up to be another unique version. Record cold spring weather, frozen Farm Bill progress and China: What next? With one in five of ... Read More »

A brave new world

Our industry must aggressively campaign to promote U.S. rice. By Sarah Winnan Moran Manager International Promotion USA Rice Federation For more than 15 years, the United States has enjoyed a robust market share in Latin America. A logistics advantage, strong contract performances and the ability to promptly ship specific quantities (including rough rice) enabled the United States to be the ... Read More »

Mercosur international access

Mercosur ships rice at more competitive prices the first half of the year when it is off-season in the United States and Southeast Asia. By Tiago Barata Owner of Agrotendências, Brazilian rice market news publication, Market Advisory Committee USRPA Over the past years, the ever increasing share of Mercosur countries, as major suppliers of rice to the international market, has ... Read More »