Tag Archives: Marketing

Mars Food’s No. 1 Principle Is Quality

George Graham Vice President – Research & Development Mars Food North America Mars Food has five core principles, and quality is No. 1. We are very proud of our reputation and are actively involved in the rice supply chain from science all the way through to consumer products. We are heavily involved with the breeder programs in the Southern states, ... Read More »

Cuba and the USA

Nurturing the seeds of a new beginning…finally. The best time to plant a tree was 20 years ago. The second best time is now.” I am reminded of this Chinese proverb when I reflect on the foresight and perseverance that American rice farmers and their allies displayed almost 20 years ago. It was then that the US Rice Producers Association ... Read More »

U.S. Rice Ready to Roll

No cash bids being offered throughout the year can definitely be described as a “tight spot.” And when rice farmers find themselves in a tight spot, they don’t give up. That’s not their nature. Instead, they look for another alternative to sell their rice. Several years ago, a small group of rice farmers in southwest Louisiana, who were faced with this situation, came up with an idea to send their rice to Mexico via rail. The inspiration for this thought was a rail facility located at the Lacassine Agri-Industrial Park that originally had been intended to carry sugar. Although that venture did not pan out, the property, infrastructure, spur and truck scales were all still there. Mark Pousson, who is the manager of what is now the South Louisiana Rail Facility (SLRF) in Lacasinne, explains how Mike Strain – the Commissioner of Agriculture and Forestry in Louisiana – and Governor Jindal’s administration worked with them to “make something happen.” Read More »

Mercosur expands its international rice trade

This market situation deserves attention for supply potential and ability to set prices. By Tiago Barata Owner/Publisher of Agrotendencias Ltda – a rice market analysis publication focused on the Mercosur market Sao Gabriel, RG, Brazil Advisory Group, USRPA A yearly contributor to the Rice Market & Technology Convention Commercial Flow Status Representing slightly more than three percent of the global ... Read More »

Good Rice Equals Good Prices

U.S . rice has improved in terms of whole grain, but we are still having problems with the quantity of chalk and cooking. The United States had very good quality rice in the past , so we expect that same quality today.” – Jose Tudo by Jose Tudo Business Manager of Arrocera OMOA El Salvador Rice is one of the ... Read More »

Closing the Gap in Central America

USA Rice Federation is the problem solver for the industry. By Betsy Ward President and CEO USA Rice Federation One of the most valuable players any organization can have is a Problem Solver. Whether you are talking about business, sport or philanthropy, people who tackle problems head on and offer up solutions are the ones who can truly impact the ... Read More »

Specialists Speaking

LOUISIANA Dr. Dustin Harrell Extension Rice Specialist dharrell@agcenter.lsu.edu You could not ask for two consecutive rice production seasons better than we have seen in the past two years in Louisiana! Record yields were achieved in 2013, and 2014 yields were not far behind. The good yields, in part, can be explained by the mild temperatures and generally low disease pressure ... Read More »

Market Update

While there is always a chance of a few surprises, it appears that 2014 was a good production year with aboveaverage yields and good to very good quality being reported. Now the focus will be on finding enough demand for rice supplies that are estimated at nearly 10 percent higher than the previous year. Based on USDA's October 2014 supply and demand estimates, demand is expected to increase by seven percent for the 2014/15 marketing year. While positive, this increase isn't expected to be enough to keep ending stocks from experiencing a sharp increase – nearly nine million hundredweights (cwts), a 27 percent increase from last year and five percent above the five-year average. While domestic rice usage and total rice exports are expected to increase during the 2014/15 marketing year, the slow start to export sales has placed a cloud over the market. The reported good quality of the 2014 crop and the current lower prices should help continue to support domestic demand. The struggle with demand has been in the export market. To this point, total rice exports are down 13 percent from a year ago. With exports for the 2014/15 marketing year expected to be up by 10 percent, this market will need to see a significant improvement in export business moving forward to meet those expectations. And while it is still very early in the marketing year, the slow start is concerning. This is especially true for longgrain milled rice exports, which are currently running 27 percent behind last year's pace. Without some improvement in export business, there seems little to entice mills from moving from current price levels. Read More »

Rice Scientists Recognized

Rice Scientists Recognized Two LSU AgCenter scientists were honored at the 2014 35th Rice Technical Working Group’s meeting held Feb. 18- 21 in New Orleans. Johnny Saichuk, LSU AgCenter rice specialist, received the Distinguished Rice Research and Education Award, and Mike Stout was one of seven entomologists from rice-growing states to be recognized with the Distinguished Rice Research and Education ... Read More »

The Power of Being Social

California Rice benefits from the communications revolution It all began with “Of Rice and Rain,” 207 words from Sacramento Valley rice grower Tom Butler on the impact of rainfall during the fall 2010 rice harvest. His was the first blog post on the California Rice website (CalRice.org). Little did we know that this initial foray into the large and mysterious ... Read More »